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Map of ITV companies to act as calling card for Chinese Olympics opportunities

Broadcast | June 9, 2004

A warm relationship between Chinese technical authorities and Canada’s National Research Council (NRC) has led to efforts to map Canada’s interactive broadcast industry in time for the 2008 Beijing Olympics. The NRC’s Industrial Research Assistance Program (IRAP) has contracted new media consultants At Large Media, and New Media BC (NMBC) to conduct a nationwide survey of firms involved in the digital delivery of broadcast content, with an emphasis on two-way interactivity.

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