CAB proposes non-simultaneous substitution option to boost TV drama
Broadcast | July 5, 2004
The Canadian Association of Broadcasters (CAB) suggests that the CRTC explore the possibility of implementing non-simultaneous substitution (NSS) to cure the country’s TV drama woes. The suggestion was made in the CAB’s June 21 submission in response to the commission’s call for comments on its proposed advertising incentives for English-language Canadian TV drama. A NNS regime would untie Canadian broadcasters from the network schedules of the U.S. networks, and provide them with the flexibility to maximize both the use of the program rights that they have acquired and the scheduling of Canadian drama, reads the CAB submission.
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