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SNAP spinoff inks deal with Rogers for wireless video content

Broadcast | November 16, 2004

A new Rogers Wireless/CHUM Ltd. white label phone cell phone offering will come bundled with new a video content service developed by a spin-off from one of the country’s leading new media production shops. The service, by start-up QuickPlay Inc., will aggregate CHUM and other video content from sources including CBC and CTV Inc., and be available as a shortcut from the phone’s main screen.

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