Advertisers increasingly interested in ‘second screen’ initiatives: report
Briefs | 08/23/2013 8:13 pm EDT
Advertising agencies are increasingly interested in the “new phenomenon” of second screen initiatives, “and are looking to hone in on second screen experiences that can generate real-time, personalized, geolocalized behavioural data,” a new report commissioned by the Canada Media Fund (CMF) said.
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