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Traditional TV still important for baby boomers: MTM

Brief | January 13, 2016

According to a new report on media technology adoption of baby boomers released Wednesday by the Media Technology Monitor, a project of CBC/Radio Canada, 89 per cent of baby boomer anglophones aged 50 to 69 have a paid TV service subscription, compared to 73 per cent of younger adults aged 18 to 49, and 93 per cent of seniors aged 70 and above.

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