TV discoverability hinges on word of mouth, ads: MTM

Canadians rely mostly on word-of-mouth and paid advertising to find TV new shows, according to a new Media Technology Monitor report.

This content is available to wirereport.ca subscribers

Already a subscriber? Sign in here

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.

Two weeks of free access to thewirereport.ca and our exclusive newsletters.

Unlimited access to thewirereport.ca and our exlusive newsletters.

Ott Television