Telus joins U.S.-led AI safety consortium

Telus Corp. announced Thursday it is taking part in an effort, led by the United States, to look into safety standards for artificial intelligence. Telus said in a press release it is one of more than 280 companies and organizations to participate in the U.S. AI Safety Institute Consortium, established by that country’s department of commerce's National Institute of Standards and Technology. According to the consortium’s web page, its goal is to develop standards for AI measurement and policy, “laying the foundation for AI safety across the world.” “This will help ready the U.S. to address the capabilities of the next generation of AI models or systems, from frontier models to new applications and approaches, with appropriate risk management strategies.” The consortium includes AI creators and users, companies, academics, non-profits, government and industry researchers, and civil society groups, Telus said Thursday. “Our involvement in the U.S. AI Safety Institute Consortium underscores our commitment to responsible AI, ensuring that AI is developed and deployed in a trustworthy, ethical manner that is safe and benefits everyone," said Pam Snively, chief data and trust officer at Telus, in a statement. The consortium is to work with organizations from “like-minded” nations that have a key role to play in setting interoperable and effective safety standards around the world, Telus said. The telecom’s involvement follows Telus’ signing of the generative AI code of conduct last year, announced by Innovation Minister François-Philippe Champagne in September. According to Innovation, Science and Economic Development Canada, core principles underpinning the voluntary commitment include accountability, safety, equity, transparency, and human oversight in the development of AI. Telus itself has also begun using a generative AI customer support tool, run by Fuel iX, which was developed by Telus International (which will be rebranded to Telus Digital Experience “later in the third quarter”). That tool was designed to help companies deploy and manage customized generative AI solutions at scale, Telus said.

Telus joins U.S.-led AI safety consortium

Brief | | August 22, 2024

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Telus joins U.S.-led AI safety consortium

Brief | | August 22, 2024

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