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Billions of ad dollars leaving Canada through “tax loophole”: Friends of Canadian Media

Internet and Governance | 04/09/2024 8:11 pm EDT

Advertising on foreign digital media like Meta Platforms Inc.’s Facebook and Alphabet Inc.’s Google has led to over $13 billion of revenue leaving Canada, a report from...

Rogers fires back at Competition Bureau over wireless plan investigation

telecom | 12/05/2023 5:47 pm EST

Rogers Communications Inc. is responding vehemently to the Competition Bureau’s investigation into the Toronto telecom’s Infinite wireless plan. The bureau announced...

CBC announces 600 jobs cut, decrease in programming

Media | 12/04/2023 6:48 pm EST

Canada's public broadcaster is cutting 10 per cent of its workforce and slashing some programming to deal...

Bell expands outdoor ad presence with Outfront purchase

telecom | 10/23/2023 2:02 pm EDT

The front entrance of the Bell Canada building on Albert Street in Ottawa on Nov. 2, 2021 (photo by Andrew Meade)BCE Inc. is increasing its footprint in outdoor advertising by buying the...

Feds, Cogeco, Quebecor, say goodbye to Meta

Internet and Governance | 07/05/2023 5:54 pm EDT

The federal government, Quebecor Inc., and Cogeco Inc., are pulling all their advertising investments...

Proposed Quebec privacy law overhaul ‘concerning’: Bell lawyer

Media | 10/20/2020 6:17 pm EDT

Speaking Tuesday morning at an online event, Bell assistant general counsel Ruby Barber said that a proposed overhaul of Quebec's privacy law -- known as Bill 64 -- is...

Watchdog finds Telus ad on wireless prices misled consumers

telecom | 09/03/2020 4:04 pm EDT

Canada’s advertising standards body has found Telus Corp. made misleading...

Rogers profits down 53% in ‘most volatile’ quarter

Media | 07/22/2020 6:04 pm EDT

Rogers Communications Inc. posted a 17 per cent fall in revenue and a 53...

Q3 ‘very tough’ for Corus as ad revenues plummet

Media | 06/26/2020 3:27 pm EDT

The financial impacts of COVID-19 induced lockdowns led to a “very tough quarter” for Corus...

Advertising market in ‘modest recovery’: Corus

Media | 05/27/2020 6:34 pm EDT

Canada’s television advertising market has moved to a stage of “modest recovery” after chapters of...

Calm before the COVID storm in Corus Q2

Media | 04/01/2020 5:14 pm EDT

Corus Entertainment Inc. has deferred the declaration of its dividends in response to the uncertainty...

SCC simsub ban rejection a boon for Canadian performers: ACTRA

Media | 12/19/2019 10:15 am EST

The nation’s highest court has quashed a 2016 decision by the CRTC to ban...

Twitter lobbying on feds’ internet ad policy

Media | 11/18/2019 4:38 pm EST

Twitter Inc. has registered to lobby the federal government on its internet advertising policy, following the social media company’s ban on political ads on its platform globally. The registration, effective November 1, seeks...

Quebec news funding will help with Google, Facebook dominance: Le Devoir

Media | 10/15/2019 5:56 pm EDT

As the Canada Revenue Agency considers how to administer $595-million worth...

Bell and Stingray partner on targeted ads for radio, audio streaming

Media | 09/26/2019 5:05 pm EDT

BCE Inc. and Stingray Group Inc. have launched a targeted advertising platform that allows ads to be placed on their radio stations, audio streaming apps and podcasts. The companies said in a press release Thursday that the platform, called Audio360, “enables advertisers to target customized audio messages by grouping consumers according to "Passion Segments" based on shared personas and purchase intention data.” Those segments include categories such as “millennial moms,” “tech...

Patrick Jutras in new role at Quebecor

Media | 09/03/2019 4:28 pm EDT

Quebecor Inc. announced in a release Tuesday that Patrick Jutras would take over as senior vice-president and chief advertising officer of Quebecor and its TVA Group subsidiary.  Jutras was previously vice-president of digital...

Corus separately lobbied gov’t on journalism tax credits

Media | 08/28/2019 3:31 pm EDT

Corus Entertainment Inc. registered to lobby the government to promote the eligibility of broadcasters for a new journalism tax initiative announced by the federal government late last year.  The...

Twitter bans pre-election political advertising

Media | 06/26/2019 6:20 pm EDT

Ending several months of uncertainty and speculations, Twitter Inc. has declared that it will join Alphabet Inc.’s Google and Microsoft Corp.’s Bing search engine in not selling any political advertisements in Canada in the...

Junk food bill S-228 left to die on order paper

Media | 06/24/2019 5:25 pm EDT

A bill aimed at improving children’s health by limiting the advertising of unhealthy foods to them,...

Facebook sets higher standards in guidelines than laws: Chan

Media | 05/10/2019 6:09 pm EDT

OTTAWA — Facebook Inc.’s head of public policy in Canada said Friday the platform’s community guidelines, “in many respects,” go above what is currently prescribed in Canadian law, as the company works on making those guidelines more transparent. “We need to respect the laws of the country, but then beyond that, we have our community standards, which actually have a higher standard,” Kevin Chan said at a communications law conference hosted by the Forum for Research and Policy in Communications. Chan said Facebook doesn’t want and bans hate speech, terrorism, and...

Ethics committee grills Google over political ads decision

Media | 05/10/2019 2:31 pm EDT

OTTAWA — In an at-times tense hearing of the House of Commons ethics committee, executives from the Canada office of Alphabet Inc.’s Google made the case that the company was technologically...

Corus’ turnaround partly propelled by ads returning to linear

Media | 04/05/2019 6:36 pm EDT

Corus Entertainment Inc. said it will see TV ad growth in the third quarter...

Facebook forms team for advice on ad registry

Media | 03/18/2019 2:39 pm EDT

Facebook Inc. will solicit the advice of an advisory group as part of its effort to ensure its ad registry captures key issues leading to the 2019 federal election. The group of five will include former NDP deputy leader Megan...

Bell launches system for targeted TV ads

telecom | 01/09/2019 2:37 pm EST

BCE Inc.’s media division has launched a tool allowing its TV advertising clients to more specifically...

MPs onside with alcohol ad standards

telecom | 12/13/2018 11:57 am EST

An industry group has created a code of conduct governing the content and application of beer...

Accurate audience measurements for radio lacking, conference hears

Media | 11/09/2018 6:15 pm EST

TORONTO —  The radio industry has a “big problem” with a lack of...

Corus expecting TV ad revenue to stabilize in a ‘handful’ of years

Media | 10/19/2018 5:57 pm EDT

Corus Entertainment Inc.’s wild ride through the unpredictable TV ad...

Ad sales up 6%, but CBC still wants out of ‘softening’ ad market

Media | 10/11/2018 4:14 pm EDT

CBC/Radio-Canada saw a nearly six per cent boost in its total ad revenue...

Broadcasters’ association, Corus, add new lobby registrations

Media | 08/24/2018 11:33 am EDT

The Canadian Association of Broadcasters registered to lobby the federal government on its review of the Copyright Act in July, which was otherwise a sleepy month in telecom and media government relations. Graham McLaughlin and Mark Resnick of McMillan Vantage registered to communicate with “public office holders with respect to the potential impact on the broadcasting sector as a result of changes of the framework for copyright in Canada.” The Copyright Act review kicked off in December, with the House industry committee holding meetings to hear from various groups this spring....

Senate committee calls for study of online ad tax deductibility

Media | 08/21/2018 4:10 pm EDT

The Senate transport and communications committee said Tuesday the...

Stingray buys digital media producer

Media | 08/02/2018 4:32 pm EDT

Stingray Digital Group Inc. has acquired digital media company Novramedia Inc., it said in a release on Wednesday. Novramedia develops and manages digital media products, like digital signage, software applications and...

Numeris’ new digital measurement a ‘necessary step’: expert

Media | 07/16/2018 5:07 pm EDT

Broadcasters with multiplatform properties are expected to benefit from a...

Broadcast revenue bleeding got worse in 2017: CRTC

Media | 07/09/2018 8:30 pm EDT

According to the latest data from the CRTC, the Canadian broadcasting and broadcast distribution...

Twitter lobbying on online ads in wake of proposed elections bill

Media | 07/09/2018 1:17 pm EDT

Twitter Inc. wants to make sure the government understands how online advertising works before it considers adopting new elections legislation, said the company’s head of...

Canadian broadcasters drawn by ‘ton of momentum’ in podcasting

Media | 07/06/2018 11:11 am EDT

In early May, the Liberal government faced questions in the House of...

Media sector, senator back change to ad tax exemption

Media | 06/06/2018 3:47 pm EDT

OTTAWA — A proposal to eliminate a tax exemption for advertising on foreign digital media received...

Apple takes aim at targeted ads with browser privacy features

Media | 06/04/2018 5:07 pm EDT

During its Worldwide Developers Conference keynote on Monday, Apple Inc....

Bell to sell ad space for online video company

Media | 05/31/2018 3:39 pm EDT

Online video production and syndication company WatchMojo Inc. has signed an advertising sales deal with...

CraveTV price increases to help make up for advertising pressure: analyst

Media | 05/25/2018 3:53 pm EDT

Increasing prices for BCE Inc.’s CraveTV will help improve the...

Balsillie-led Centre for Digital Rights registers to lobby

Media | 05/25/2018 12:33 pm EDT

A new organization called the Centre for Digital Rights (CDR) that is...

Optics for gov’t could hamper tax on foreign ads proposal: Friends

Media | 05/22/2018 5:15 pm EDT

OTTAWA — A media advocacy group calling for changes that would upend the...

Rogers, Bell add junk food bill concerns to lobby efforts

Media | 04/25/2018 2:54 pm EDT

Rogers Communications Inc. and BCE Inc. have registered to lobby the...

Senate committee to look into issue of tax on foreign ads

Media | 04/24/2018 5:58 pm EDT

OTTAWA — The chairman of the Senate transport and communications committee said Tuesday that he will look to hold hearings on the possibility of taxing advertising on non-Canadian internet platforms. “What I will undertake is that we will...talk about hearings that...

Changes coming to Facebook advertising programs: eMarketer

Media | 04/23/2018 8:36 pm EDT

Advertisers on Facebook Inc. should expect changes — like less reliance on third-party data and better consent tools — to the platform after the privacy breach revelations this spring, says...

Corus plans TV ad tech test next month

Media | 04/05/2018 6:29 pm EDT

Corus Entertainment Inc. is “accelerating” its transformation into a more data-centric company, its...

Ad complaints on TV highest, despite trust in medium: Ad Standards

Media | 04/04/2018 5:42 pm EDT

Despite the impact of cord-cutting on the conventional television space in...

Treat Facebook as broadcaster in 2019 election: professor

Media | 03/14/2018 5:35 pm EDT

OTTAWA — Treating social media companies, such as Facebook Inc., as...

Data, programmatic ads benefit in telecoms’ media ownership: Moody’s

Media | 02/23/2018 12:53 pm EST

Data insights and programmatic advertising that could disrupt digital media’s dominance are factors that could reap longer-term benefits for Canadian telecoms that own media...

Ad-supported VOD rising as OTT grips TV market

Media | 02/02/2018 6:54 pm EST

OTTAWA — More competition in the over-the-top (OTT) space is driving a trend of more ad-supported...

Canadian media industry still behind on data, conference hears

Media | 02/01/2018 7:57 pm EST

OTTAWA — The Canadian television industry is behind the curve when it...

Supreme Court denies Bell’s request for stay on simsub ban

Media | 01/26/2018 4:55 pm EST

The Supreme Court of Canada (SCC) has denied BCE Inc.’s request for a...

Bill on junk food ads for kids could do ‘significant damage’: Corus

Media | 01/24/2018 4:20 pm EST

Proposed legislation intended to combat the marketing of unhealthy food and...

As its TV ad revenue drops, Corus says ad tech is the future

Media | 01/10/2018 6:05 pm EST

Corus Entertainment Inc. executives emphasized their optimism about future...

As programmatic ads grow, GDPR could pose a problem: expert

telecom | 01/04/2018 6:16 pm EST

Automatic, data-based advertising has grown significantly over the years...

Automated advertising set to grow in Canada: report

Media | 12/19/2017 3:22 pm EST

Canadian programmatic digital ad spending will account for two-thirds of display advertising by 2018, says a recent report from market research company eMarketer Inc. released on Tuesday. Programmatic ads are purchased and...

Tech giants increasing grip on advertising in Canada: report

Media | 11/21/2017 3:57 pm EST

While the total amount of advertising money flowing to Canadian media has...

Potential described video costs ‘exorbitant’: TVA Group

Media | 11/10/2017 3:27 pm EST

Quebecor Inc.’s TVA Group has requested the modification of a condition of license requiring it to provide a certain amount of described video by Sept. 2019, according to a new Part 1 application. In its Nov. 1 letter, Quebecor claims that the costs to implement the...

Facebook to test more transparent ads in Canada

Media | 10/30/2017 5:01 pm EDT

Canada will be the testbed for Facebook Inc.’s new advertising transparency policies, according to a...

Rory Capern hired at Pelmorex

Media | 10/25/2017 4:39 pm EDT

In a press release on Wednesday, Pelmorex Corp. announced that Rory Capern will join the company as...

Facebook to hand over Russia ads to Congress

Media | 09/22/2017 2:25 pm EDT

Facebook Inc. will cooperate with the U.S. Congress on its investigation into Russian meddling in the...

Bell Media promotes Stewart Johnston as Stuart Garvie departs

Media | 09/07/2017 2:13 pm EDT

BCE Inc.’s media division announced Thursday three of its executives...

Facebook to penalize false news disseminators

Media | 08/29/2017 6:41 pm EDT

Facebook Inc. is escalating its war against false news by banning the purchase of advertisements by publishers who “repeatedly” share news that has been marked as false by third party fact-checking organizations. The move represents another step in eliminating the...

Bell files Part 1 against Super Bowl simsub order

Media | 08/01/2017 5:28 pm EDT

With six months until kick off, BCE Inc. and its supporters are asking the CRTC to put a freeze on its...

Gerry MacKrell to head Canadian Broadcast Sales

Media | 07/27/2017 3:25 pm EDT

Gerry MacKrell will be the new head of the country’s biggest radio sales company as of Sept. 1,...

TNW Wireless, iFramed sold to U.S. company

Media | 06/28/2017 5:05 pm EDT

Investel Capital Corp.’s TNW Wireless Inc. has been sold to an American holding and management company, United American Corp., the Florida-based company announced in a Wednesday press release. TNW Wireless, which serves...

Corus sees revenue, profit boost in Q3

Media | 06/27/2017 12:46 pm EDT

Corus Entertainment Inc. reported increases in both revenues and profit Tuesday, numbers that reflected its purchase of Shaw Communications Inc.’s media division last year. For the three months ended May 31, the...

‘Level playing field’ for foreign digital news services: committee

Media | 06/15/2017 4:52 pm EDT

OTTAWA — After a year of study and hearing from 131 witnesses, some of...

ISED suspends CASL lawsuit rules

telecom | 06/08/2017 11:53 am EDT

The federal government is suspending rules in Canada’s anti-spam legislation (CASL) that would make it possible to for lawsuits to be filed against individuals and organizations for breaking the rules. In a press release...

Rogers Media Sales signs with weather, food brands

Media | 06/06/2017 4:26 pm EDT

Rogers Communications Inc. announced Tuesday its media sales division had signed two deals that “expand reach and deliver brand-safe, premium-content environments to advertisers.” In a press release, the company said the...

CBC privatization bill dies in House

Media | 05/04/2017 8:04 pm EDT

A private member’s bill to privatize CBC/Radio-Canada met a decisive defeat Wednesday night, after members of Parliament voted 260-6 to send it to the legislation graveyard. Saskatchewan MP and Conservative Party...

Digital ads only in their infancy, Google’s Gingras says

Media | 04/13/2017 9:01 pm EDT

MONTREAL — Digital advertising will continue to evolve into new forms we can’t yet predict, Richard Gingras, vice-president of Alphabet Inc.’s Google News, said Thursday as he spoke about criticisms by media outlets that Google is taking ad revenue away from their platforms. “I suspect in the book of the history of digital advertising, we’re probably, at best, at the end of Chapter 1. We’ll see how that evolves. There are new approaches happening every day,” he said, citing the growth of native or branded advertising, which he said now...

Mobile ad spending on the rise: report

Media | 04/12/2017 4:53 pm EDT

Canadian advertisers are catching up to their American counterparts, with the market share of digital ad spending on mobile platforms forecast to hit 77.6 per cent by 2021, according to research firm eMarketer Inc. This...

Bell says retroactive regulation can’t be basis for simsub ban

Media | 04/11/2017 9:11 pm EDT

The CRTC can’t retroactively apply regulations established almost a year after the fact to justify its prohibition simultaneous substitution during the broadcast of the National Football...

Ad pulls from YouTube show money shift to TV: Corus CEO

Media | 04/06/2017 8:05 pm EDT

The fallout from Alphabet Inc.’s placing of advertisements next to unfavourable content is in line with an ongoing trend of some advertisers shifting money from digital back to traditional...

Karine Moses and Debbie Drutz move up at Bell Media

Media | 04/05/2017 3:29 pm EDT

BCE Inc. has announced two new appointments in its Bell Media division.  Karine Moses, president of advertising arm Astral Out of Home (AOOH) since July 2016, is having her role in the company expanded to...

Google to change ad policy after U.K. controversy

Media | 03/21/2017 7:08 pm EDT

Alphabet Inc.’s Google will give companies that advertise on its platforms more control over where their ads are placed, the company said in a blog post Tuesday. “Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we deeply apologize,” chief business officer Philipp Schindler said in the post. In recent days, large companies in the United Kingdom pulled ads from Alphabet’s YouTube after they were posted next to videos with homophobic and anti-Semitic content, Reuters reported....

Corus to sell cookie data to advertisers

Media | 03/06/2017 10:11 pm EST

Corus Entertainment Inc. is now selling to advertisers users’ cookie data to better target audience members, the company announced Monday. In a press release, Corus said it’s the “first major Canadian...

Facebook, Google not ‘arbiters of truth,’ committee hears

Media | 02/15/2017 12:24 am EST

OTTAWA — Facebook Inc. and Alphabet Inc.’s Google Canada told members of Parliament Tuesday they don’t see themselves as “arbiters of truth” in...

Bell Media cutting jobs

Media | 01/31/2017 6:04 pm EST

BCE Inc.’s media division is “reducing a number of positions” across the country, spokesman Scott Henderson confirmed Tuesday, though he declined to specify the number of people that will be affected. The job cuts are part of a “restructuring that includes local...

Bell plans viewer contests, Letterkenny broadcast for Super Bowl

Media | 01/26/2017 8:17 pm EST

BCE Inc. has given more details about its broadcast plans for the upcoming National Football League (NFL) Super Bowl, including pointing fans to a resource where they can watch American ads in...

Reform tax laws, tweak CBC to bolster media landscape: PPF

Media | 01/26/2017 5:46 pm EST

Phasing out CBC/Radio-Canada’s sale of digital ads and tweaking tax laws to prevent companies from claiming exemptions for advertising on foreign digital platforms are among the...

Tax deduction change would boost ad revenue $250-$450M: Friends

Media | 01/23/2017 9:24 pm EST

Removing tax deductions for advertising on non-Canadian online media outlets could help the beleaguered local media and news sectors, while saving the government money, according to a new paper from...

Bell, NFL file appeal of Super Bowl simsub rules

Media | 01/03/2017 8:41 pm EST

BCE Inc. and the National Football League (NFL) have filed appeals in federal court arguing that the CRTC lacks the authority to ban the use of simultaneous substitution for the Super Bowl. The latest appeals, filed Dec. 28,...

Bell asks gov’t for 600 MHz revenue fund for OTA

telecom | 01/03/2017 6:15 pm EST

BCE Inc. is asking the federal government to use part of the proceeds from its upcoming 600 MHz spectrum auction for a revenue fund to support local television. In a submission filed in response to...

CBC asks for 35% funding boost to go ad-free

Media | 11/28/2016 10:31 pm EST

CBC/Radio-Canada is asking the federal government for an increase in its funding so that it can eliminate advertising on its platforms. In a submission made as part of a government review of Canadian content in a digital age, CBC asked for an increase of $12 per person in funding, to $46. “This would enable CBC/Radio-Canada to remove advertising from its services, complete its transformation, and strengthen Canada's creative economy,” the public broadcaster said in a press release Monday, noting that figure is “still well below comparable public...

Bernier would streamline CBC’s mandate, remove ads as CPC leader

Media | 11/23/2016 9:22 pm EST

OTTAWA — Conservative MP Maxime Bernier said Wednesday that if he is selected as the next leader of the federal Conservative Party and the next Canadian prime minister, he would move...

Ending CBC’s $25M in digital ads won’t help other media: Lacroix

Media | 11/22/2016 5:45 pm EST

CBC/Radio-Canada CEO Hubert Lacroix has responded to recent statements by the heads of some Canadian newspapers about the public broadcaster competing in the digital advertising space, writing...

CBC, Facebook digital ad sales hurting newspapers, committee hears

telecom | 11/18/2016 10:15 pm EST

OTTAWA — The Canadian government should review its mandate for CBC/Radio-Canada in light of the national broadcaster and foreign digital competitors taking away ad dollars...

Google not ‘grabbing’ media revenue, VP tells MPs

Media | 11/15/2016 9:53 pm EST

OTTAWA — Creating the oft-asked-for level playing field by making foreign digital services subject to Canadian sales tax would hurt smaller companies trying to break into the country’s market, a House of Commons...

Media companies looking to MCNs to reach younger audiences

Media | 11/11/2016 9:17 pm EST

Multi-channel networks (MCNs) have carved out a space in the online video ecosystem in recent years, leading traditional broadcasters to move into MCNs as a relatively low-risk way to reach younger demographics — though there is some question about the ability to monetize such investments. MCNs consist of multiple individual user-created online video “channels” that are amalgamated and managed by a single entity. Those channels were originally on Alphabet Inc.’s YouTube, but MCNs then expanded to various social media channels, including Facebook Inc.’s platform. “They...

Bell Media launches new online ad targeting tools

Media | 11/09/2016 6:01 pm EST

BCE Inc.’s Bell Media has made available to its online advertisers two new services that it says will enable ”expanded and more accurate targeting against Bell Media audiences.” Advertisers will be able to use...

Family Channel advertising OK ‘clearly positive’: Canaccord

Media | 11/03/2016 8:35 pm EDT

DHX Media Ltd. announced Thursday it received approval from the CRTC to allow broadcast advertising on its specialty Family channel, a move that one analyst describes as “clearly...

Court dismisses Super Bowl simsub appeal, Bell to re-file

Media | 09/06/2016 8:26 pm EDT

The Federal Court of Appeal has dismissed BCE Inc.’s appeal of the CRTC’s move to ban simultaneous substitution for the Super Bowl, deciding that the case, which was launched before...

CRTC tells CBC to drop ads on Radio 2, ICI Musique

Media | 08/31/2016 8:14 pm EDT

The end of August also marked the final day CBC/Radio-Canada could broadcast national advertising on its Radio 2 and ICI Musique stations, following a CRTC decision denying a request to extend their ability to air ads for another...

Snapchat facing patent infringement lawsuit

Media | 08/24/2016 4:34 pm EDT

A Canadian company is suing Snapchat Inc. alleging it is infringing on its patented technology. Vancouver-based Investel Capital Corp. filed a statement of claim in federal court Wednesday claiming that the social media giant...

CRTC makes Super Bowl simsub ban official

Media | 08/19/2016 6:37 pm EDT

The CRTC has made official a long-announced policy to ban simultaneous substitution from next year’s broadcast of the Super Bowl. In a distribution order posted Friday, the regulator removed...

Facebook desktop users lose ability to block ads

Media | 08/10/2016 8:36 pm EDT

Facebook Inc. said Tuesday that users of the desktop version of its social network will no longer be able to circumvent advertising through ad-blocking software. In a blog post from Andrew Bosworth, vice-president...

Yahoo sells to Verizon

telecom | 07/25/2016 6:25 pm EDT

Verizon Communications Inc. will acquire Yahoo Inc.’s core Internet business, roughly seven months after initial reports hinted at Verizon’s interest in the company. It’s a cash deal worth approximately $4.83 billion US that will see the California-based...

Rogers’ OMNI proposal needs more scrutiny: ethnic broadcasters

telecom | 07/18/2016 8:16 pm EDT

A group of ethnic programming services is asking the CRTC to consider a proposal by Rogers Communications Inc. for a national OMNI channel separately from its licence renewal hearing. In a letter dated July 16, the group of five legacy ethnic channels, including Asian Television Network International Ltd., The Fairchild Group, Telelatino Network Inc. (which is majority owned by Corus Entertainment Inc.), and Odyssey Television Network Inc., said the move by Rogers to include its proposal for a new national OMNI channel inside a renewal hearing is “not procedurally appropriate...